Lead by example
Introduce yourself with pronouns and include them on signature lines to create a welcoming environment.
Tips
Bite-sized guidance to turn cultural insight into better business results.
These tips are designed for real life—not theory. Each one gives you a simple, practical way to build cultural confidence in your meetings, emails, customer interactions, and team conversations.
Identity & Respect
Pronouns, forms of address, personal identity
Ask, don’t assume
Try: “My pronouns are she/her/hers. What are yours?”
Stay open and flexible
If you make a mistake, apologize with authenticity, correct yourself, and move forward.
Meetings & Collaboration
How teams work together day-to-day
Time isn’t universal
Punctuality is in the eye of the beholder and what counts as “on time” shifts depending on culture. Adapt to the culture you are engaging with.
Clock-driven cultures
In some cultures, being early is considered on time. Lateness can be a sign of disrespect.
Flexible-time cultures
In other cultures, time is more fluid. Being 10 or 15 minutes late is perfectly acceptable.
Written Communication
Emails, messages, async communication
Err on formality
Most cultures globally address with formality. Don’t assume first names are acceptable everywhere and wait for permission on how to address.
When in doubt, take it out
If you are not sure if something should be written, take it out. It is better to be safe than sorry.
Clarity over subtlety
Instead of: “It might be good to revisit this soon.” Try: “Could you please review this by Thursday and share feedback?”
Client & Customer Interactions
External-facing conversations
Greetings around the world
Know how to greet someone whether it be bowing, handshake or kissing. Some cultures avoid physical contact; others embrace it.
Transactional dynamics
In transactional cultures, business comes first, and relationships may develop later.
Relational business
In relationship-based cultures, getting to know your customer and building trust is essential before any business can truly move forward.
Mindset & Everyday Habits
The underlying attitude, not a specific scenario
Understanding accents
Do you have the accent or do they? Remember that not everyone might understand you. Speak clearly and use written communication for clarification.
Speed
When speaking to someone where English is not their first language, take the time to slow down and enunciate your words.
Slang
Avoid slang when speaking to someone of a different culture. They may not understand the true meaning.
Events & Hospitality
Event and gathering logistics — food, accommodations, scheduling
Beyond the buffet
Smart menus plan for diverse diets. Keep food allergies and dietary restrictions in mind when planning an event.
Sustainability
Consider venues that support local food recovery and plant based menus.
Cuisine curiosity
Think global foods and beverages when planning menus. Do you have foods from around the world?
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